If you’re needing to increase your customer base, look no further than a Facebook marketing campaign! In less than an hour you can have a great new company profile to present to the world that will reach thousands upon thousands of potential customers. This article will show you the best way to do it.

When you want more people to Like your page, offer them something they can’t get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.

Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.

A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.

Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.

Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.

Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.

Organize a contest on Facebook. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of the product they bought or a review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry.

Run a contest or competition every now and then with the goal of getting more “likes” on your page. A discount on your products or a valuable item is a good prize to offer to the winner. This gets you many more subscribers, and it also gets you a review from the winner.

Your Facebook design should be a little similar to your main website. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. This helps folks make the connection between you and your brand. Your customers will not know what is going on if it is not at least similar.

Do not place any images on the cover of your page that are not good quality and/or are not relevant to your business. You may see a nice picture that you think people will love, but it won’t make any sense to post it if it has nothing to do with what you are selling.

Use videos whenever possible, especially if you have a new product to showcase. While a picture is great (and it is certainly better than nothing), a video is much more exciting and can give your followers more information than a picture and text alone can. Adding a video to your post is quite easy with Facebook’s current format as well, so there really is no reason not to give it a try.

Understand more about Facebook. The more you know about how it works, the better of a chance you will have at making it work for your business. Check out the help pages to learn all about secrets you might not otherwise learn about. It can really pay off to stay one step ahead.

Post a “just for fun” post every so often. Not every post you write needs to be officially about your brand. People want to see that there are humans behind these fan pages. Every so often give them something that shows that you are. Repost a popular meme or something else that’s slightly random to your brand, yet still tasteful.

What business couldn’t use a few more customers these days? Start putting the power of a Facebook marketing campaign to work for your company and watch what happens. Hopefully this article has you well prepared for putting it all together and seeing an avalanche of new prospects and a big improvement to your company’s bottom line.

Tips On How To Do Successful Facebook Marketing was originally published on Spring