I just let my daughter go swimming at 6:45 in the morning! She just started high school and never participated in competitive swimming before, but she signed up for the swimming team to meet some people and get some great sports.

To be honest, I am very proud of her doing this. She is far away from her comfort zone and is learning a lot of new things every day. She won't win her first meeting, but she has gained a lot from this experience.

I saw a lot of similarities when creating content for your business.

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She told me that the pool was cold when you first jumped in. Especially at 7 in the morning!

I used to be the kind of person who could stand on the edge of the pool [or the first step] for a long time. Maybe never been in.

We hosted a lot of pool parties – in fact we have a party this weekend – it will be fun to watch different people handle it. Some people will get out of their clothes and sneak into it…

Jump in! How to create content is like swimming was originally published on Spring