What do you imagine when you think about mobile personal training? Is it a pair of dumbbells and some boxing gear thrown in your car trunk, or a logo-packed van with enough equipment to make a small studio gym shame? Maybe the latter is based on the streets and parks I see now.

In the past few years, the mobile personal training industry has evolved into a category where some trainers choose to abandon their traditional fitness center environment and focus their entire business in fresh air.

So what is the charm of outdoor training?

When I researched this article, I talked to some mobile personal training entrepreneurs. Their consensus was simple. Their customers prefer to train outside. They like all kinds of activities, and after being locked up in the office all day, they like that they can spend some time outside.

When deciding whether such a business is right for you, it's important to remember that the customers you attract as a mobile trainer may be very different from the fitness center or gym market.

Depending on your area of ​​expertise or the type of customer you want to attract, you should weigh the opportunity, because if you are looking for bodybuilders, make sure to wear some warm clothes on a cold morning as they are not.

I am not saying that you can't introduce some outdoor training for your strength and strength customers, 8 times Mr. Olympia Roone Coleman started his parking lot to stimulate the global craze! Your target market should be a general population customer, and ordinary people want to exercise or lose weight. If this type of customer is tired of you and you don't want your sneakers to get dirty, then I suggest you stay in the gym.

So once you've determined that mobile training is right for you, you should decide which type of business you want to invest in.

There is now an opportunity to purchase franchise mobile personal training, which has its positive and negative. On the plus side, you buy a mature brand, and your marketing and advertising are almost exclusively for you. On the downside, start-up costs and franchise fees may vary, but you can pay up to 20% of the gross profit directly to the franchise owner.

If you choose to use it alone like many people, you should consider the startup costs involved.

First, you need a reliable and practical vehicle to buy your equipment. You may need to trade Miata or mx5 on something bigger. You need to arm yourself with a variety of equipment; the basics will look like this:

* Boxing equipment: gloves and focus pads

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*Light Dumbbell: You don't need anything too heavy

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* Matt: Abdominal work, push-ups, etc.

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*Witch hat or cone: for running training

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* Physio Band: Mobile Resistance Training

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* Practice ball: You can use these exercises for countless exercises

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* Medicine Ball: Again for various reasons

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* Nature and your local council can provide the rest

Finding a location that is not crowded, suitable and convenient can be difficult. I recommend trying Google Maps as a fantastic research tool where you can take a bird's eye view of terrain types and available natural obstacles such as stairs, hills and benches.

Many city councils now also offer fitness equipment in their parks, such as the following bars and other parallel bars.

As you can see, providing mobile personal training to your customers opens up a whole new business area. Many trainers may already have some of the equipment I listed above, and if not, I will always find cheap used equipment.

Ben London

Mobile personal training business was originally published on Spring